The Baraketna fi 7araketna good will campaign ran from the first to the tenth day of Ramadan, April 2020, in partnership with CIIN magazine and OneIIOne gym. Mr. Osama Abu Al Haj, gym owner, idea was inspired by the importance of physical activity during quarantine and the holy month of Ramadan. ATICO Fakhreldin Group generously offered to donate a month’s worth of food provisions to a family of five in need, for every three physical activity contributions. The campaign encouraged participants to take a video or photo of their favorite physical exercise and post it on their Instagram page or story, tagging the sponsors of the campaign. For every three contributions, a box was donated. The campaign was indeed very successful, sparking joy in the impoverished and disadvantaged communities for the first ten days of Ramadan. With over 900 participants, ATICO Fakhreldin Group was able to distribute 300 boxes to various families in need. The charities targeted were Sana Organization for Special Needs, SOS Village and Ro’yana Charity, which services the underprivileged areas of Jerash and Gaza camp.
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