ATICO Fakhreldin Group recognizes October as a Breast Cancer Awareness Month, and our annual campaign to raise awareness about the impact of breast cancer continues. The goal of Breast Cancer Awareness campaigns is to raise the public’s “brand awareness” for breast cancer, its detection, its treatment, and the need for a reliable, permanent cure. Poor awareness may lead to poor uptake of screening modalities and delay in diagnosis. We’re hoping to Live Beyond Breast Cancer and highlighting all the ways to move us forward as we work every moment of every day of the year, to support people impacted by breast cancer.